heidi Boutique boasts more than 45 stylish labels – many of which
are exclusive to heidi Boutique in Arizona.
Heidi O'Brien makes market trips around the United States , typically
choosing designers that are up-and-coming in the fashion industry. She
also strives to bring in designers that are not currently in Arizona.
A typical market trip includes visits to numerous showrooms to view the
latest and greatest styles.
In choosing new designers, O'Brien evaluates quality, style, cut and
cost. In established designers, she looks at the pattern of goods, colors,
cut, designs and price points. She prides herself on having a fun, funky
selection mixed in with more conservative and classic pieces.
O'Brien's feelings about a designer or a line is key in carrying only
top-quality fashions. Her background in manufacturing has pushed her
to look for high-end pieces; while trends are important, quality is number
one. |
